Spotify Wrapped 2026
Scope:
Visual Identity & Motion Language / Digital, OOH & In-App Experience / Pop-Up & Experiential Design
Goal:
Create an engaging experience that reveals how oysters support New York Harbor and inspire visitors to see them as essential neighbors in the city’s ecosystem.
Team Members & Roles：
Adam Chen — Creative Direction, Visual & Motion Identity
Jia Yutian— Motion Design, Motion Identity
Overview
This conceptual project explores a potential direction for Spotify Wrapped 2026 through a retro-chaos visual world that assigns listeners into distinct music-playing machine archetypes.
The goal is to turn yearly listening data into a playful identity system that feels expressive, immersive, and aligned with how people connected to sound in 2026.
Concept Development
Inspired by Boom Boom by Sean Monahan—its view of our era’s overstimulation, nostalgia, and aesthetic excess—and celebrates maximalism, performance, and bold self-expression.
We translate that sensibility into Spotify by creating exaggerated music-machine playback styles that reflect each listener’s sonic behavior.
Design System
The design system draws from the iconic geometry of music technology—spinning discs, cassette windows, knobs, and circular motion.
Its color and gradient language channels the vivid, hyper-saturated energy of the moment, echoing the bold visual pulse of the Boom Boom era.
Design Components
Each component is designed to echo retro audio geometry and Boom Boom’s vibrant energy, ensuring consistent expression across digital, motion, and physical touchpoints.
Motion Language
A motion system inspired by analog mechanics and Boom Boom energy: spinning, pulsing, sliding, and glowing.
Wrapped 2026
A walkthrough of how users move through their 2026 Wrapped
