2024 Spring
Design a mobile app that serves as a comprehensive guide for Broadway enthusiasts. The app should capture the magic of Broadway, making it accessible to users worldwide and enticing them to visit NYC for the live experience.
Collaborate with Mina Cui.
NYC Broadway
Problem Statement
For potential audiences new to Broadway, the enthusiasm for purchasing tickets is diminished by various anxieties, including uncertainty about choosing the right performance and seats, unfamiliarity with the viewing process and theater environment, and language barriers.
Problem Solution
- Provides comprehensive information and visuals to help users select their preferred performances.
- Simulates the entry process and familiarizes users with the venue, including views from different seats.
- Offers synchronized voice translation to overcome language barriers, making shows accessible to a wider audience.
Target Users
Broadway Newcomers
- With limited prior experience, feel overwhelmed by the variety of shows available and the process of choosing one.
- Likely unfamiliar with the process of attending a Broadway show and navigating the theatre.
- Potential anxiety about the social and cultural protocols of theater-going.
Needs and Goals
- Individuals who are not confident in their ability to follow a show entirely in English worry that language barriers may detract from their enjoyment or understanding of the performance.
- Looking for tools or services that can help make the performance content more accessible to them.
