- Parents usually have a negative feeling towards apps that are designed for children to spend more screen time. 
Since parent is the one who are paying for the toys, create an app from the parent’s perspective and interact with the kids.

- Companies typically favor mass production over creating individual, custom-designed toys.
Make customization toys as a feature rather than the only way the bespoke toy company make the toy.

- How to toy designs by knowing the preferences and needs of their primary audience, children.
Create stories for the toy, building relationships between toies and children rather than finding a toy design.